Scope
Multiple
Timeline
Summer 2024
Role
UX/UI Design Intern
Team
Various
— Soichiro Honda
A summer at Honda
Being the very first intern in a brand new team within the Digital Services Division makes for a pretty unique experience. This UX team handled all things digital (websites/mobile apps/in-vehicle products) and were in the process of finding their place amongst an already established department of creative problem solvers. As you can imagine, this posed some interesting challenges that upon reflection became the best learning experience I could've asked for.
Coming from a predominantly visual/UI background, being able to witness an unbridled passion for the craft of UX was my biggest takeaway. This team had a strong dedication to their users, and an unrelenting drive to deliver the best experiences possible.
Some of the problems I helped to solve:
Visualizing our digital key
Linking vehicle to app
Improving our web sales